Perkins Management Services Company

Regional Director of Marketing

Tuskegee, AL
Full Time
Corporate Region
Mid Level

Director of Marketing

Perkins Management Services Company is a family orientated, growing food service company.  The company is entering a new growth phase, building on a brand promise of ultra-fresh, ultra-tasty, highly customizable meals, in a fast serve, family-friendly environment. Strategic marketing of the Company’s unique value proposition represents a key factor for the Company’s future success.

The Director of Marketing will be responsible for managing a team which:

  • Implements market research activities and customer feedback surveys to understand customer perceptions associated with unit landscape
  • Identifies opportunities for growth through new product innovations and placement
  • Develops and implements regional multi-channel advertising
  • Develops product promotion plans to drive continued growth
  • Develops partnerships that strengthen public relations.

Preferred Qualifications

  • Bachelor's Degree with Marketing concentration
  • 5+ years of Marketing experience in a multi-unit restaurant operation
  • Experience working with traditional and online advertising, market research firms, and public relations
  • Experience negotiating contracts, developing implementing new marketing initiatives, and assessing impacts
  • Record of success in improving awareness and conversion in target market segments.

 

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